Which Channel? Email, Direct Mail, Telephone....?
13 different ways of communicating with your prospects and customers.
Which customers are likely to resist or accept a move to electronic communication?
Which prospects are more likely to respond to direct mail rather than email?
How will you decide which are the best ways to communicate?
If You Want To
• reduce customer communication costs significantly
• pick the right communication medium to suit the individual customer
• reduce the time and effort involved
• improve the chances of a positive and more rapid response rate
Channel Spectrum Has Answers
Channel Spectrum is a Channel Preference Scoring System which means you can confidently decide which communication channel to use when communicating with customers and prospects. Where lower cost methods are appropriate you can use them.
Updated monthly, there is no other channel preference system like it.
With Channel Spectrum, your communication resources are better allocated and response rates can be improved across every communication channel.
Is Channel Spectrum For You?
Where regular contact is needed with customers, through statements or bills, Channel Spectrum will help you build warmer and more profitable relationships.
For promotion and marketing, Channel Spectrum will tell you which channels you should optimise to achieve the best response.
Any organisation with more than one million active prospect or customer records can benefit from Channel Spectrum.
Channel Spectrum is a joint venture of AFD Software Ltd and DataTalk Ltd and complies with DMA and Market Research Society guidelines.
" a breath of fresh air in the data and analysis market delivering innovative yet solid approaches to improving response rates, a genuine partner. They help keep us ahead of the game , the experts expert” Oliver Foot, Client Services Director. MRM Worldwide
DataTalk are experts in data analysis, with 15 years industry experience and a strong presence on both the DMA and IDM data council.
AFD Software are the world leaders in addressing software providing over 8,000 organisations with address management and data services.
